8.30.2012

Good, Clean Work.

Lost to the vagaries of the web and a lower res scan from the original neg are the amazing amounts of detail and sharpness in the originals...

I love looking back in the archives and thinking about how we used to work in the days before digital imaging. This is a job for Motorola that dates back to 1996. They had just opened their MOS 13 facility with a large percentage dedicated to clean rooms that were instrumental in fabricating .25 micron geometry microprocessors and microcontrollers. Every industry magazine and our chamber of commerce wanted to be able to take tours into the fab but the company soon realized that having so many people coming through would be a productivity black hole.  Not to mention that keeping out contaminants would be more difficult with clean room newbies.

The marketing team and the engineers in charge of production hired my company to create a photographic tour  of the facility that would show the 12 major steps they take to create chips on a wafer.  We had some challenges.  The first one being that all the images needed to be of high enough quality to be enlarged up to five feet by six and one half feet. The images would be encased in acrylic and hung up in a giant entry hall so people would be able to stick their noses right up to the image. The images needed to be sharp, saturated, grainless and of very high quality. Our next challenge was that we would not be able to bring in any sort of lighting equipment. None. I called a friend at Kodak and we discussed all the parameters and came up with a solution. Because the lighting was very mixed we would shoot on color negative film.  That would allow me and the lab to do lots of fine tuning for color, after the fact.

Since we needed high sharpness and low grain we settled on using Ektar 25 (ISO 25) color negative film. I wanted to shoot 4x5 sheet film but the contamination officer (rightly) wouldn't hear of it because the bellows folds would be incredible dust magnets and the felt traps across the tops of the sheet film holders were also rated as high dust perils.  Seems one small bit of airborne dust could really mess up the process.

We ended up using several Hasselblad bodies with 6x4.5 film backs. The film backs were 220 (we were well equipped in those days...) and held enough film for 32 images in each. The cropped backs helped me visualize the final aspect ratio of the prints while shooting.  We used two bodies because we didn't want to change lenses in the clean room.  Each body had one of my favorite production lenses on it.  One was a 100mm Planar 3.5 (slight telephoto with no geometric distortion) and the other was a new 50mm Distagon f4 FLE (floating lens element) which gave me a nice, but not intrusive, wide angle view.

We loaded a back for each camera and then took out the dark slides and sealed the dark slide slot with approved tape before swabbing down the cameras with an alcohol solution in a semi-clean room. Then we ran everything through the high air pressure entries areas and brought them, along with a metal tripod (also scrubbed) into the clean room.

The Ektar 25 had a very good long exposure characteristic that didn't really show reciprocity until you went over a 1 second exposure. We used the camera on the tripod throughout and always used the mirror lock-up control on the camera to eliminate camera shake.  I shot sparingly because reloading the backs required me to exit the clean room and start the process all over again.

I spent a long day in a bunny suit with rubber gloves and safety goggles on. In the end we produced 12 enormous prints which still hang in the facility (at least they were there last time I visited).  If I were doing the same project today I'd probably use a medium format digital camera with a high quality zoom lens.

I worked with a lab in Dallas called BWC. The did the printing and the acrylic process and they did a great job. Fun to do a job whose results are still in use over a decade later. And fun to remember the role of slow, sharp film and precision mechanical cameras.

8.29.2012

For Mr. Lonien, in Germany.

A gathering at the Vatican.


I like making my quick black and white conversions in SnapSeed.


It's quick and efficient and I can add in some grain as well as some "structure" to my files. I don't have a workflow. I just jump in and look at what I can get using the color filter presets and the three sliders. I love a crisp black and a higher value skin tone. Generally, it takes about a minute to get everything the way I want it. Quicker than opening up Photo Shop and doing it in there. The trade off is that PS has more controls and more fine-tune-ability.

SnapSeed is my favorite "cheap" app. It's playful.

The charming characteristics of color negative films.


I don't want anyone to think that I've abandoned digital photography just because I've been discussing Hasselblad cameras lately. As far as business goes film is just a small side issue. But it's interesting when you come across older work and you evaluate it next to a newer, different working technology. For instance, the image above was shot on color negative film. It is a scan from the negative. I originally shot this image with a medium format camera, a longer lens and Kodak film.

It seems quite different to me from the images I get from my digital cameras. One parameter that's obvious is the much lower color saturation in the skin tones. Another difference is the long roll up from the mid tones to the highlights in the image. But the think that struck me when I blew up the original, high res scan to 100% was the difference in the way film and digital render sharpness. It may just be that the defaults in the programs we use to "develop" raw files are set at much higher levels or it may be that film has so much more information that it doesn't have the same sort of high edge acutance that seems to come from digital sharpening algorithms.

While I'm reasonably sure that I could dial down the edge sharpness of digital and work in PhotoShop to match the look of film I am not convinced that I can change the highlight roll off of a digital camera file to match the almost endless range of highlight tones in negative films. It's an interesting subject.

It was fun to go back into the archives, judge images from color contact sheets and then slide strips of negatives onto a scanner.  With current scanner software there is a wide range of control for fine tuning scans. While it's a slower process working with negative film does give one a different look and feel than other methods.

The Best Book I've Ever Read On An iPad. (Food Photography).


Today I'm reviewing a book that knocked my socks off.  It's a book I stumbled across on Amazon.com while looking around for books about food photography. The book is written and illustrated by an immensely talented food photographer named, Nicole S. Young. This will sound crazy but the book is accessible on a number of levels, from almost rank beginner to, well, me.

Young writes in an engaging manner, is not too technical but not to "not technical."  She writes with an inclusive voice, welcoming both the casual photographer who is interested in making snapshots of his or her restaurant meals look more polished but she provides more than enough high quality information to keep pros thoroughly engaged. And as good as the writing is the ample illustrations are even better. She has a very modern, light and airy approach to food that works very well for a wide range of food subjects.  Everything she discusses is richly illustrated and most of the "beauty shots" are supplemented with good lighting diagrams.

I bought the book because I was impressed with her suggestions about food styling and lighting and wanted to keep the book around as a reference. I have the strange habit of buying books about subjects that I've just photographed.  I recently did a job food job for one of the world's largest hotel chains and I wanted to see how my approach stacked up.  I was impressed by Nicole's approach and I'll be incorporating a lot of her tricks and techniques going forward.

This is the first book on photography and lighting that taught me valuable new tricks in a long time.

But....the thing that compelled me to write this review is how damn good the book looks when I read the Kindle version on my iPad 2. Unlike many books that seem to lose their formatting and cohesion when converted to digital this one just flat out sings on an iPad.  I bought the Kindle version because it was only $9 and I wanted to see if I liked it before I committed to the print version.  Now I'm in a quandary.  I like the way the Kindle version works so well I'd probably just be happy with that but...it's such a good book I really want to see the illustrations in all their glory. Oh, the hell with it, I'll be back in a second...

I'm back.  I just had to hit the "One Click" for the paper back. It's too good a book NOT to own.

If you are at all interested in food photography this one is a must own.

One note: Don't be put off by the first third of the book. There are very beginner sections about Raw versus Jpegs, rudimentary equipment, etc. Just ignore it. The meat of the book is worth subsidizing the front sections for rank amateurs... the good stuff is in the second half.

Full disclosure:  If you buy the book from the links here I'll get a commission from Amazon. You won't pay more. Further disclosure:  I don't know Nicole S. Young, I don't work with her publisher and we have no "quid pro quo" in place.  Final disclosure:  This book is so ragingly good that I'm jealous as both a writer and photographer. 

Here's the link for the print version: 


8.28.2012

Mamiya 6 Adventures in Rome.


Cruising along the streets with my Mamiya 6 in my right hand just snapping away. As I walked up the Spanish Steps this young woman stood up just in front of me and billowed out her scarf. Being usually prefocused around ten feet I lifted the camera to my eye, framed and pressed the shutter. I kept walking up the stairs. I wound on to the next frame. She sat back down.

The Mamiya 6 rangefinder camera is a medium format rangefinder (a true rangefinder, not just a body that's gussied up to look like one...) and it was available with the holy trinity of medium format square lenses: the 50mm f4, the 75mm f3.6 and the 150mm f4.5.  It is one of the ultimate street shooting/documentarian/reportage cameras ever made.  The rangefinder was nice and bright, the camera was like love in your hands and the ultra quiet snick of the in lens leaf shutter was....ultimately discreet.

I took two Mamiya 6 cameras and the three lenses with me on a trip to Rome, along with several hundred rolls of Kodak T-max CN-400 film. The camera was far better a camera than I was a photographer at the time.  So much so that it contrived to change owners during the bloody purge to digital and its sale stands to this day as one of my all time stupid decisions. I didn't know just how good that camera was until I looked into the rearview mirror of time and dug into the folder of juicy, sharp negatives.  The CN-400 was never my favorite film to print but once you throw it in a scanner it's a revelation.  I only wish I had already been scanning my film back then....

There are really only four cameras I regret selling, the Mamiya 6 is one, my original Leica M6 .85 ttl is another, my Linhof TechniKarden (because it signalled the end of big format film for me) and my Hasselblad 201F (because it worked with the 110 f2 Planar lens).  All the other cameras come and go but those were different. Like a girlfriend you broke over with over something silly and have come to realize just what you lost...and it haunts you from time to time.

If you have a Mamiya 6 don't sell it.  You will regret it. If you had handled some of the premier film cameras of their day you might understand the constant search by digital camera buyers today.  You don't miss what you've never had but you sure miss your water when you well runs dry...

Holding tightly to my Hasselblads and shooting till the film runs out..









Just pausing to reflect for a moment.


Someone once told me to be sure and celebrate my victories, triumphs and even little accomplishments. I pop open a bottle of Champagne each time a carton of new books arrives. I get a chocolate croissant the morning after I wrap a nice job. I buy a new pair of goggles every time I hit a big goal in my swimming. I have to think of a new way to celebrate today. The Visual Science Lab blog just hit the 8,000,000th pageview today. How fun. Seems like we're honing in on the million a month club. Not bad for the mad ramblings of a neurotic photographer in a small town.  I think I'll celebrate by inviting over one of my favorite subjects and shooting a few rolls of 120mm Tri-X. Yes. That sounds about right. Thanks for keeping me company.

Kirk









8.27.2012

Documenting tradition with a snapshot taken with the Sony Nex 7.


Family traditions: Every year, at the start of school in the Fall, I take a snapshot of Ben at the front door, heading off to school.  This will be his junior year at high school. He is now on the varsity cross country team and he's a really good student. He shoots (mostly video) with a Sony a57 camera and a small handful of lenses. He uses a Gitzo tripod with an offset center column and a Manfrotto fluid head. He edits in Final Cut ProX.

I took my very amateur snapshot with a Sony Nex 7 and the kit lens.

It's the start of what I hope will be another great year!

Thanks for reading the blog.

Kirk

post note: For all those who find Capcha (word verification) daunting when trying to post. It has been disabled. We'll see how the spam goes but for right now you post with abandon. KT

8.25.2012

With Kodak trying to sell their film division I woke up this morning with the urgent idea that we only have a short time left to work with film cameras in a meaningful way...


This is my primary film shooting camera. It's a late model Hasselblad 501 CM camera body with an A12 film back, a waist level finder and an 80mm f2.8 Zeiss Planar lens. Most people today would find it kludgy, slow and difficult to shoot with. They would also find its rarified diet of medium format film  expensive and off putting. I'm not sure I disagree. But when I look beyond the need to meter, to manually focus and to compose on a screen with a reversed image I come to grips with the understanding that these impediments are actually leverage points for mindful photography.

To commit to using a medium format film camera is to open one's self up to the possible satori that comes from diligently working with actual intention.  I don't mean that I lack intention when I pick up a digital camera and go out to shoot for business but I have come to understand that the tyranny of endless choice with no immediately discernable costs waters down the most important aspect of interesting personal photography: making a strong choice.

You've heard the brutally overused saw which says, "If you give someone a hammer then everything looks like a nail." I have a photographic corollary that says, "If you give a photographer a big empty memory card everything looks like a photographic opportunity." Paying for film and processing, and the tougher physical process of making an image with a medium format film camera re-introduces the need for discernment and positive discrimination. Since you feel the cost of the material and time you are apt to more carefully select both your subject and your optimum moment.

At this point the same linear people who always chime in are warming up their keyboards to tell me that they are able to focus their energies and concentration so well (and effortlessly) that they can leave their homes with a digital camera and a 64 gigabyte memory card and very easily (and I'm sure with rigorous logic and rational control) come back at the end of the day with only one or two shot frames; if that's what they planned for at the outset.  Please don't bother to chime in.  In a very real sense, no matter how the hopelessly pragmatic choose to spin their regimented methodology the rest of us understand that the ability to rationalize choices hardly makes them either universal or understandable to the rest of us.

When I shoot with a digital camera I am routinely driven to shoot 200 frames to make one portrait because I'm convinced that I can play the numbers and wear the subject into submission by a process of inundation. No similar workflow happens when I shoot slow film. I must slow down. I must give more thought to each shot and I must make choices about when to shoot and when to stop and look and explore and engage my subject.

If you've read my blog over the past few years it's no secret that I end up shooting all or most of my commercial jobs with digital cameras but that I have a real affinity for the magical aspect ratio of the square and the wonderful tonality of the raw, square "footage" big film provides. While the number dweebs are captivated by sheer resolution I am captivated by the infinitely smooth tonality that film brings to the table.  We could address it as dynamic range but I prefer to describe the effect as extended tonal range.

When I shoot for myself my first choice is always the Hasselblad. I may miss moments because of the operational slowness of the camera and that's okay.  Like a powerful boxer when the Hasselblad does connect with the right image at the right time it's a total knock out. I hate paying for film and processing as much as the next guy but sometimes you have to in order to get exactly the look you want.  We gave up too much when we gave up on medium format film for our dearest work. If you have a rationalization for why you enjoy digital better you might think of this analogy that a highly successful female photographer once told me when I asked her why she was still carrying around her medium format camera.

She said, "The difference between a big, wonderful film camera and a digital camera is like the difference between one of those all you can eat buffets and really fine dining. In the bargain buffets the people rush to the serving lines and pile their plates high with lots and lots of mediocre food. Then they sit down and stuff themselves. It's hardly a unique experience, not one you'll remember with fondness, and nothing stands out as special. But, in a really fine restaurant with a talented and artistic chef you go for the experience of trying delicacies and masterpieces. You will not fill your plate but you will have a unique experience, the flavors of which will infuse and enrich your life, and memories, for years to come."

She went on to say as she put her camera into a straw basket and got ready to bike home, "I can't always afford the fine dining experience. Sometimes I just need to eat because I'm hungry. So we need both kinds of restaurants. But the times when art meets food are the times when I feel like I've had an experience that will subtly change my life. The rest of the times I'm just placated until I'm hungry again and go off to refill my plate with inconsequential food."

"But what does this have to do with my question?" I asked.

As she peddled off on her bicycle she turned over her shoulder and suggested, "Isn't photography a lot like food?"

Blogs like this (about film and digital) seem  to attract comment wars wherein the old codgers who are zealous converts rush to the defense of digital by trotting out their litany of aches and pains and how digital brought the joy of their photography back. Younger people comment about people in the generations above them who just don't get that digital is a whole different medium and one that no one above their station in age can possibly understand.

I like to think that we deserve to be open to both experiences. The experience of economy and heedless speed as well as the experience of slow, mindful craft.  And if we (the majority of artists) have problems with self imposed boundaries maybe the difference between the digital and the film cameras helps us to change gears in our minds and in our artistic spirits and bring to bear the right  mental point of view that lets us divide our art into categories such as practical and unfettered; quick versus slow, methodical versus flippant, immersed versus surface infatuation and so on.

The realization that Kodak is exiting the film business tells me that we have very few years left in which to shoot and have our films lab processed at a reasonable cost. I, for one, want to take the opportunity to shoot film until it vanishes.  There might always be film as there is still vinyl but the lack of access and the high costs might become to overwhelming to most photographer and we'll have lost another set of tools and aesthetics in our chosen art.

I am curious to know from my readers: Do you still shoot film? Have you ever shot film? If you've been engaged in photography for a while have you switched totally to digital or do you still  have a foot in both camps? If you still shoot film what are your favorite emulsions and how do you see film as different, artistically, from digital?

I've just taken possession of a beautiful, black 501C Hasselblad and a new lens and prism finder. I'll be selling my earlier black 500CM body and back (no lens) in short order. Stay tuned for more information.


8.24.2012

Why Take Photographs? A "Reprint" from early 2011.


 

Belinda.  Sometime in the last thirty years.  Seems like yesterday.

(Originally written in 2004 and modified today)

I was trying to remember all of my initial brushes with photography and piece together when and why the addiction to the process stuck.  Christmas in the late 1960's.  My unstructured memory of my life before high school would lead me to believe that my family was living at the time outside of Ft. Worth, Texas.  Someone in my family got a Polaroid "Big Shot" instant camera and we all took turns using it until the novelty of the fixed focal length and the color quality of the milky, soft, squarish photographs wore off.

My mom and dad were traditional, middle class, single income parents at the time, trying their best to keep everything moving forward while dreading the not too distant cost of paying for three college educations in a row.  The cost of unnecessary novelty films seemed as wasteful as tossing quarters  from a moving car.  We didn't ask for many replacement packs of Polaroid because we were pretty sure that it would come down to a choice between new shoes and film----and our feet were still growing.

I remember stories of my mother going with a Turkish taxi driver to the outskirts of Adana, Turkey to photograph a gypsy tribe with a Kodak Instamatic and color print film---but she rarely pointed this camera at her own family.  My next brush with cameras came when I found my parent's older Argus A4 camera, discarded in the garage.  It used 127 film.  A film size discontinued by Kodak a few years ago.  The camera was made of bakelite(tm) plastic and had a finder you composed with but no focusing aids at all.  Everything was strictly zone focus.  And of course, typical of an inexpensive camera from the 1950's it had no automation or metering whatsoever.  But that's why Kodak had pictograms of exposure recommendations packed with every roll of film they sold....

Knowing now my parent's almost pathological resistance to any and all mechanical devices I am amazed at the Kodachrome slides they took of us with this primitive camera back in the very early 1960's.

At any rate, I retrieved it from a box of junk in the garage in our San Antonio home some time in 1971 and revived it.  At the time I had no allowance and earned just a little bit of money as a lifeguard at the high school pool.  But I bought a roll of black and white film (it was much cheaper to buy and have developed in 1975 than color) and I proceeded to experiment by shooting the only thing that held my interest at the time, my girlfriend, Linda.  

Owing to my non-existent technical knowledge and the deterioration of the lens and the body of the camera, the results of my first foray were less than good and I didn't touch a camera again until years later.  Sometime around 1974 or 1975 when I had been at school for several years I was working at an audio store, part time.  I sold stereo systems (now they are called audio systems).  The owner, manager and the other salespeople were avid photography amateurs.  One day Herb Ganz flipped open a black Halliburton case that cosseted a family of  black Olympus OM-1 camera bodies and lenses, tenderly, in pre-cut cushions of foam.  I was hooked.

Herb helped me select and buy my first of many cameras, the Canon Canonet 17 rangefinder.  A fixed 40mm 1.7 lens on a sleek and hefty camera that took 35mm film.  In the early days that "17" took rolls and rolls of home loader 35mm black and white film.  It was the magic of making my first black and white prints in the Ark co-operative darkroom that led me down the path to my photo-addiction and all that it entails.

It will seem odd to the current generations of up and coming photographers that we were able to accomplish so much so well with mechanical units and no computers or instant preview on backlit screens.  The moment of my first cognizant love of photography camera when I made a photograph of a cute and adventurous girl friend sitting on some concrete stes in one the neighborhoods just south of campus.  She had on her glasses and a cornflower blue Mexican wedding shirt and a baggy pair of short khaki shorts that were quite worn.  She sat with her knees up and her legs slightly apart and her shorts billowed out slightly, revealing her white cotton underwear loosely and barely covering her body.  I shot a photo.  Just one----and I was hooked.

I had reduced her thirsty sexuality and keen sense of playful tease in one inarguably correct image.  It would forever conjure up for me the notion of carefree sex and love in the mid-1970's.  But with time the photo and the memory of the photo is stronger than any later memory of the same woman.  It was at the moment I took the photo that the visual memory imprinted on whichever part of my brain was affected.  NOT upon the revelation of the print.  Not the final art but the initial conception or discovery of the image. The magic moment for me has always been the realization that there was a scene, a tableau, a moment that had reached a sort of distinct ripeness.    I want to freeze "now".  And then savor it (the memory) over time. 

And here's the funny thing.  The photos don't get better or worse.  They are always in my mind just the way they were.  It's almost as though the matrix that constitutes the right scene and the right time is frozen into an unchanging cube of objective reality.  Always my own reality.  And, I find, nothing about that sense of reality is universal.  I find what I find in each image and it's not mirrored in someone else's viewing.  Each person brings his or her own complex reality to the viewing giving the viewer a value commensurate with their own emotional commonalities.

During my years teaching and thru my time in advertising photography existed as a passion, an obsession if you will.  I walked thru the streets of cities all over the world discovering the uniqueness of their citizens' existence and the commonality that binds us.  As long as I operated in that sphere the enchantment was pretty much complete.  And there was a constant and consistent destination for the images I saw, the things I committed to film.  The best of the best would become prints and the prints would get shared in shows, both formal and less so.

What I found and find to be most compelling is the way a portrait can capture that thing that led me to find someone interesting, compelling, attractive, delightful and how much I wanted to preserve just that feeling that is a combination of the subject's quick glance, their turn of the head, their sly smile, their earnest eyes.......

This is the way I originally approached taking pictures when I was always the primary audience.  As I began to go after paying jobs everything started to shift.  

When I photographed primarily for an external audience (an advertising client?)  I felt a loosening of emotional control over the ownership of the image.  In an image not created for my sole enjoyment I feel a distancing from the work as though it squeaked thru without my complete and complicit approval.

I was struck today with the realization that photography has changed for me in almost every conceivable way.  Rather than being a joyous hobby that sucks down every spare dollar, it is a profession that earned me a little over $XX,XXX last month.  Instead of spending days in the darkroom coaxing images onto sensitized photographic paper I spend most days tethered to a computer trying to optimize a mish mash (I was going to reflexively write: "mismatch" ) of pixels into beautiful images.  The overview challenges are the same:  Capture the image and share it on paper.  Or, capture the image and share it on the screen. But everything changes from there.

What sucks about all of this?  There feels like a disconnection between my thought processes and the computer rendering.  Wet photography was more inviting and addictive.  It was a learned skill set that was never exactly reproducible.  Every print really, REALLY was a unique work of art.  Today I spent most of my day processing raw files shot in a UT lab, under existing light, for a technology client.  The unsettling aspect was the ease and the degree to which everything in the frame could be corrected.  The process seemed so mechanical and cold.  Or should I say so binary and cold.  And yet, this is the practice of current photography.

The processes all seem compromised.  We store images on hard drives and Cd's and DVD's and we're not at all sure if we'll be able to read these media in ten years.  The standards, formats and machines will evolove and there is no assurance of backward compatibility.  Now we are learning that the CD's and DVD's may not survive the next ten years so that we can even try to using the next successive generation of readers.  We can make prints with much more control but they may last only ten or fifteen years before the inks start fading away.....eventually to disregard the work on the paper  without a trace.  Like an old Ektachrome slide from the 1950's.

Another grievance is the quickness with which everything happens.  In the old days clients would show us comps and we would bid.  A week later someone would call and tell me I was the successful bidder.  Another week would pass as we rounded up props and talent, locations and film.  Now clients call and ask for bids with only the most ephemeral description of the project.  They want a price immediately and, within the space of a few hours they award the project.  They push to shoot immediately with no thought for pre-production (physical) or a thorough thinking through.  No, everything seems so transient and thin.  Gone are the underpinnings and thoughtful foundations of art.  And whether a photographer admits this or not, they are all in it for the art.  

So how do I make it work again?  How can I be happy doing the work?

I'm thinking these things when I run into John at Chipotle's.  We're both ravenous for burritos.   Ben and Belinda were there too.  We got to talking about how different cultures live and he told a story about a cheese maker in Italy.

The man was 58 years old and all he made was Parmagiano Reggiano cheese.  But he made it better every year. And better than everyone else.  It always won the top awards in all the food shows and the vitally important cheese competition.  Finally, after 20 years the contest officials retired his entry number so that someone else could win.  The point was that as a society we don't value mastering and craftsmanship.  Only instant gratification.  We need to re-value and resell the whole concept of mastery.  Maybe that's what gives meaning to our efforts.  A non-plastic recording of beauty and sensuality.  

But what does this have to do with why I photograph?  Because, in spite of my feelings about the commercial marketplace I still pick up my cameras every day and take pictures that delight me....

(added today)

So, I came across the above in one of my journals and it became the basis for a whole train of thought for me today.   And at the bottom of the process is still the question, "Why take photographs?"  

Looking at all of this some seven years later is interesting.  The cultural switch over to digital imaging is more or less complete.  The retreat from the high production demands of fine print to the less produced but more immediate display on screens is largely in its last phase and the mantra of the last two years (with my voice occasionally included) is that moving images will conquer the still market.  As though it's inevitable and only a matter of time....

And that led me to re-examine my whole premise and my whole interaction and allegiance to all the plastic arts.  And here's what I've found (which in no way is original thinking but in fact is the echo of a pervasive counterstream of philosophy of aesthetics about imaging) :  I've been doing video for  a while and no matter how entrancing I've never had a memory for a scene of video.  When I think about a subject my brain conjures up a still image.  The moving footage doesn't resonate in the same way.  It has power, yes, but no stickiness.  In the same way that movies are transient and what we really remember is the emotion and the dialogue but not the stunning shot.  (although there are a handful of exceptions).  But still images have a singular power to tattoo layers of information right onto some part of the brain.  And they stick there and become symbols for ideas, experiences and emotions.  And even many years later that stickiness in the brain speaks to the power of the single image.

When we look over the history of the last century or even of last week it's not the documentary footage that we remember because our brain is not good at cataloging so many interwoven frames into a composite for good storage.  Our brains crave the single, fully formed and singular image in their cataloging process.  Nothing else comes close.

There's lots of grainy motion picture footage from the Viet Nam war but the images we remember are the still images of the cursory execution of a captured officer taken by Eddie Adams.  We remember Ut's photo of the girl running down a road burned by napalm.  Images from Iraq trump footage from Iraq, in the stores of our memories.  

And so it is also with our personal images.  We might have film of our fathers and mothers but our memories are stabilized, reinforced and preserved by the still images we covet.  And it's more than nostalgia it's brain science.  It's the science of memory and vision.

And so,  I've come full circle and entrusted my wonder and amazement at life to my still camera.  Video is a powerful marketing tool and it works in the "here and now" but still images have a resonance or a repeating "pass along" factor that can't be beat.  If you take a photo of an event that is powerful to you its resonance remains undiminished and this is the true power of photography.  To be able to evoke memories and emotions and context without even needed to re-see the photograph once you've initially experienced it.  And re-experiencing it can be an additive experience as new subsequent learning is leveraged into your subconscious appraisal of the viewing experience.

I long labored under the depressing idea that the art form I had come to love so much was dying.  That we were in the process of writing its obituary.  Only to rediscover that it has a power that other media can't match and for that reason alone it earns it's place in the hierarchy of visual art.  It is the pervasive nowness of video that gives it power.  It's the staying power of still images that gives them their pervasive value.  That's not going away and neither are we.

In the past seven years we've lived thru so much and so many cultural adaptations have been made as a result of our diminishing economic power and our fear of global events, relentlessly presented.  We are all in a funk of post traumatic stress re-order and it colors our perceptions of value and purpose.  But one thing I am sure of and that is we photographers will always want to photograph the things we find special so we can make that indelible tattoo on our own brains of the things we never want to forget.  And that's why this is such a valuable art.  Photography = permanent brain tattoo.

Here's good philosophy for your business. For any business

http://sethgodin.typepad.com/seths_blog/2012/08/the-race-to-the-bottom.html

I don't always agree with Seth Godin but this one is absolutely right on the money.

Below: An unrelated image just for fun...


This image was shot at used book store that no longer exists. It was taken with the first camera I ever bought for myself: A Canon Canonet QL 17. I may trade a lot of gear but I still have that camera from 1975.